6 Cowboy Boot Brands for the Aspiring Cowgirl
Without a doubt, cowboy boots are having a moment. The fall/winter 2025 runways were loaded with them. Fashion-forward celebrities like Emily Ratajkowski and Bella Hadid are wearing them for everything from red carpets to rodeos. And Beyoncé, queen of all things cool, has rocketed Western style into the stratosphere with her country-inspired album Cowboy Carter. Needless to say, if you’ve lately been tickling those spurs to get out and boot up cowgirl style, now’s the time.
Of course, ambling along the divide between wanting cowboy boots and getting cowboy boots is the daunting task of figuring out which cowboy boots. A quick Google search will yield a stampede of options, and not just from classic Western bootmakers. Nowadays everyone seems to be getting into the cowboy (/girl) game, which can often mean a whole lot of style over substance. And while style is nice, especially if you want to step out of the confines of “traditional,” substance is still important. Boots are not sneakers, after all, and quality of build and material is essential, especially when it comes to comfort and durability. Which is why we’ve done a bit of homework for you. Here are 6 great cowboy boot brands for women looking to get their Western fix.
Lucchese
As far as classic boot brands go, it’s hard to get more classic than Lucchese. Building boots in Texas (originally in San Antonio, now El Paso) since 1883, Lucchese is basically the Cadillac of the ready-made boot world. These days they also offer a more affordable line made in Léon, Mexico (basically the boot and shoe capital of the Americas for about the last 400 years or so) which makes it easier to get into a pair of Luccheses without breaking the bank. And though there are brands out there making boots with just as high of quality (in some cases maybe higher), that doesn’t change the fact that Lucchese is still the name in cowboy boots. And with their incredible range of styles and skins, it’s pretty easy to find a perfect boot. From truly classic styles like the Savannah, to tall luxe models like the Priscilla Suede, to shorter, more fashion forward builds like the Pris, Lucchese hits that sweet spot between great style and true Western authenticity.
Tecovas
On the opposite end of the historical bootmaking spectrum is Tecovas. If you’ve been around cowboy boots at all in the last few years, you’ve likely heard the name, because Tecovas are everywhere. Founded in 2015 in Austin, Texas as a direct-to-customer online boot brand, Tecovas is sort of like the Warby Parker of boots. Which is not a knock against it. They make quality boots in Léon, Mexico and sell them through their website (as well as a growing number of brick-and-mortar stores) for significantly lower prices than the more traditional higher-end boot brands. And the variety of boots they offer is truly impressive. You can go traditional with something like the Annie, or steer more honkey-tonk city girl with the highly popular Jolene, a cute little short boot that looks especially amazing in their seafoam green. Tall, short, or classic, traditional browns or vibrant colors, and a range of smooth and exotic leathers ensure that, wherever your cowgirl dreams lead you, Tecovas has you covered.
Unmarked
Another direct-to-consumer brand that’s doing things a little differently than Tecovas — primarily by offering handmade, made-to-order boots — is Unmarked from Mexico. Though not specifically a Western boot brand, Unmarked does make a range of totally authentic, super high quality Western boots. And they do it in that magical boot land that’s getting a lot of attention in this post, Léon, Mexico. (“Boot capital of the Americas” is hardly an exaggeration). With Unmarked, you get high-quality Goodyear-welted boots (which means, along with being highly durable, they can be resoled) at prices that come in well under many of the more well-known boot brands. And though their boots are generally made-to-order (which means you do have to wait a few weeks to get them), they also offer some ready-to-ship styles. The brand does fly a bit under the radar, but that hasn’t stopped them from developing a rabid cult following. And as far as their Western styles go, both their Durango and Roper boots hit the mark for classic cowboy, while their Ava Boots offer something more fashion forward.
Dan Post
While cowboy boots can start to get real expensive real quick, there are some great budget-friendly options out there. And perhaps the leader of that pack is Dan Post. With cowboy boots, some of the markers of quality are things like Goodyear-welting, full leather soles, and pegging (literally wooden pegs hammered into the soles to strengthen them). Dan Post offers those things, but without charging runaway prices for the privilege. Even better is that Dan Post is pretty well-renowned as one of the most comfortable boots on the market courtesy of their popular Ultimate Flex insoles. All of which is to say, cruise around the cowboy boot-wearing regions of the U.S. and you’ll likely spot a lot of Dan Post. As far as styling goes, they tend to run classic to honky tonk without much of anything more citified and fashion forward. Boots like the Marla or the Alexy will give you classic Texas, while something like the Mesa or the Denim Darlin’ will put you square into rhinestone cowgirl territory.
Tony Lama
Another classic cowboy boot brand, but at a somewhat higher price point than Dan Post (although still nothing crazy) is Tony Lama. Founded in 1911 in El Paso, Texas, Tony Lama is another proper old school Texas brand. And though the company is now owned by Justin Brands (an umbrella that includes Justin, Nocona, and Chippewa), they’re still known for turning out high-quality, authentic cowboy boots that are, for the most part, still made in Texas. Again, this is another brand that’s more of your true cowboy boot. While they offer plenty of exotic leathers, colors, and styles, everything they sell is pure Texas. Some of the more popular models include the Sidonia, the Rowena square toe, and the 17” Maybelle.
Black Star
With cowboy boots being so “fashionable” right now, it stands to reason that you might want a boot that mixes classic styling and construction with a design that’s more citified and sophisticated. That’s where Black Star comes in. Another new company, Black Star takes a traditional approach to boot making (in Mexico!), but marries it with a more modern, fashion-conscious aesthetic. Their Western boots feature classic elements like 1.75” Western heels and snip toes, but mix in elements like studded accents, colorful leathers, and, as on the popular Houston model, metallic stars. And while they do offer a mix of short, tall, and more traditional 12” shafts, the actual silhouettes remain pretty simple and, dare we say about a boot born out of ropin’ and ranchin’, sophisticated. If you want to turn heads without craning necks, Black Star boots are the ideal option.