Privacy policy

Last Updated: December 12, 2025

SALT. OPTICS (“SALT,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when you visit our website, shop with us, engage with our brand, or otherwise interact with our services (collectively, the “Services”).

We may update this Privacy Policy from time to time. When we make changes, we will revise the date above. If changes are material, we may also provide additional notice (for example, by email or a message on our website).

1. California Notice at Collection

This Notice at Collection is provided for California residents and summarizes the categories of personal information we collect, the purposes for which we use them, whether we “sell” or “share” them (as those terms are defined under California law), and the general retention period.

Category of Personal Information	Examples	Purpose(s)	Sold?	Shared for Targeted Ads?	Retention
Identifiers	Name, email address, postal address, phone number, account login, IP address	Account creation and management, order processing and fulfillment, customer support, security and fraud prevention, marketing communications	No	Yes	As long as needed for the purposes described or as required by law
Commercial Information	Products viewed or purchased, order history, records of returns	Order fulfillment, customer service, personalization, analytics, loyalty and promotional programs	No	Yes	Same as above
Internet or Other Electronic Network Activity	Browsing history, pages viewed, time on site, clicks, device identifiers, cookies, pixels	Site operation, security, analytics, improving our Services, targeted advertising and marketing effectiveness	No	Yes	Same as above
Geolocation Data	Approximate location from IP address; precise location if you enable location services	Shipping and tax calculation, fraud prevention, service functionality, analytics	No	Yes (where advertising platforms derive location from IP)	Same as above
Preference and Profile Data	Size, fit preferences, style preferences, interests inferred from your purchases or browsing	Personalized content and product recommendations, marketing, analytics	No	Yes	Same as above
Sensitive Personal Information	Precise geolocation if you grant permission	Fraud prevention, service functionality (for example, store or shipping features that rely on location)	No	No	Same as above
Customer Content	Product reviews, photos, videos, and other content you submit	Display on our Services, marketing, community engagement, customer feedback	No	No	Until removed or account deleted, subject to legal retention requirements
Audio/Visual Information	Security camera footage in retail locations (if applicable)	Security, loss prevention, incident investigation	No	No	Per legal and operational requirements

We do not use or disclose Sensitive Personal Information for purposes that would require a Right to Limit under California law. You can opt out of “sharing” for cross-context behavioral advertising at any time using our “Do Not Sell or Share My Personal Information” link where provided.

2. Personal Information We Collect

A. Information You Provide Directly

We collect personal information you provide directly to us, such as when you:

Create an account or make a purchase
Contact customer support
Sign up for marketing communications or text messages
Participate in a contest, promotion, survey, or event
Submit product reviews, photos, or other user content

This may include:

Contact details (name, billing and shipping address, email address, phone number)
Account login information (usernames and passwords)
Payment information (processed by our payment processors)
Size, fit, and preference information
Content you submit (reviews, photos, videos, comments)
Communication history with us

B. Information Collected Automatically

When you use our Services, we and our service providers automatically collect certain information using cookies, pixels, and similar technologies, including:

IP address
Device type, operating system, and browser type
Pages you view and links you click
Timestamps and duration of your visits
Referring URLs and search terms
Interactions with our emails and ads

C. Information from Third Parties

We may receive information about you from third parties, such as:

Social media platforms (if you interact with our pages or use social login)
Advertising and analytics partners
Payment processors and fraud prevention partners
Retail or promotional partners (for joint campaigns or loyalty programs)

D. Sensitive Personal Information

We may collect precise geolocation information if you grant permission through your device settings. We do not use or disclose this information for purposes that require a Right to Limit under California law.

3. How We Use Personal Information

We use personal information for the following purposes:

To provide, operate, and improve our Services
To process and fulfill your orders and manage returns
To communicate with you about your orders, account, and support requests
To personalize your experience, including product recommendations and content
To send marketing and promotional communications, where permitted by law
To analyze usage of our Services and improve performance and user experience
To detect, investigate, and prevent fraud, security breaches, and other harmful activity
To enforce our terms and policies
To comply with legal and regulatory obligations
To evaluate or conduct business transactions, such as mergers or acquisitions
For any other purpose described at the time of collection or with your consent

4. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients:

A. Service Providers and Processors

We share information with third-party service providers that perform services on our behalf, such as:

Shopify (storefront, e-commerce platform, and certain processing activities)
Payment processors
Shipping and logistics providers
Customer support and communication tools
Analytics providers
Marketing and advertising partners
Security and fraud prevention providers

These service providers are permitted to use personal information only as directed by us and solely for the purposes of providing services to SALT.

B. Advertising and Marketing Partners

We may share certain information (such as hashed email, IP address, or device identifiers) with advertising partners to help us deliver relevant ads and measure their effectiveness. This may be considered “sharing” under California law.

C. Social Media Platforms

If you choose to interact with us on social media or use social login, the social media platform may collect or receive information about you and your use of our Services.

D. Professional Advisors

We may disclose information to lawyers, accountants, auditors, and other professional advisors where necessary to obtain advice or protect our business interests.

E. Legal and Safety Obligations

We may disclose information if we believe it is necessary or appropriate to:

Comply with applicable laws, regulations, or legal processes
Respond to lawful requests from public and government authorities
Protect the rights, property, or safety of SALT, our users, or others
Detect, investigate, or prevent fraud or security incidents

F. Business Transfers

In the event of a merger, acquisition, restructuring, or sale of some or all of our assets, personal information may be transferred as part of the transaction.

G. Public Content

If you submit content such as product reviews or photos for public posting, this information may be visible to other users and the public.

5. Sale and Sharing of Personal Information

We do not “sell” personal information in exchange for money. However, under California law, “sale” and “sharing” can include certain types of data disclosures for advertising and analytics.

We may “share” personal information for cross-context behavioral advertising with:

Advertising networks
Social media platforms (for example, Meta, TikTok)
Analytics and marketing partners

You can opt out of this type of sharing at any time by using our “Do Not Sell or Share My Personal Information” link (where available) or by contacting us as described below.

6. Sensitive Personal Information

We may collect precise geolocation if you enable location services on your device. We currently do not use or disclose Sensitive Personal Information for purposes that are incompatible with the limited purposes allowed under California law and that would trigger a Right to Limit.

7. Data Retention

We retain personal information for as long as reasonably necessary to:

Provide the Services
Fulfill the purposes for which it was collected
Comply with legal, tax, and accounting requirements
Resolve disputes and enforce our agreements

Retention periods may vary depending on the type of information and the reasons for its collection. When personal information is no longer needed, we will delete or anonymize it in accordance with applicable laws.

8. Cookies and Tracking Technologies

We and our service providers use cookies, pixels, and similar tracking technologies to operate our Services, remember your preferences, analyze usage, and deliver and measure advertising.

You can manage cookies and tracking technologies by adjusting your browser settings or using controls provided on our website where available. Please note that disabling cookies may affect the functionality of certain features.

9. Children’s Privacy

Our Services are not intended for children under 13 years of age, and we do not knowingly collect personal information from children under 13. If we learn that a child under 13 has provided us with personal information, we will delete it.

We do not knowingly sell or share the personal information of minors under 16 years of age.

10. Your Privacy Rights (U.S. State Laws)

Depending on your state of residence (for example, California, Colorado, Connecticut, Virginia, Utah, Texas, Oregon, Montana, Delaware, Tennessee), you may have some or all of the following rights, subject to certain exceptions:

Right to Know / Access: Request access to the personal information we maintain about you.
Right to Correction: Request that we correct inaccurate personal information.
Right to Deletion: Request that we delete your personal information.
Right to Data Portability: Request a copy of your personal information in a portable format.
Right to Opt Out of Sale or Sharing: Opt out of the sale or sharing of personal information for targeted advertising.
Right to Opt Out of Targeted Advertising: Opt out of the use of your information for cross-context behavioral advertising.
Right to Opt Out of certain Profiling: Opt out of profiling in furtherance of decisions that produce legal or similarly significant effects, where applicable.
Right to Appeal: Appeal our decision if we deny your privacy request (where required by law).

How to Exercise Your Rights

You can exercise your privacy rights by contacting us at:

Email: info@saltoptics.com

Please include your name, contact information, the nature of your request, and your state of residence. We may need to verify your identity before processing your request.

Right to Appeal

If we deny your request, you may have the right to appeal our decision. To appeal, please email us at info@saltoptics.com with “Appeal Request” in the subject line and include details about your original request.

11. Authorized Agents (California Residents)

If you are a California resident, you may designate an authorized agent to submit a privacy request on your behalf. We may require proof of the agent’s authority and verification of your identity before processing the request.

12. Nevada Privacy Rights

Nevada residents may opt out of the sale of certain personal information by contacting us at info@saltoptics.com and including “Nevada Privacy Request” in the subject line.

13. Security

We use reasonable technical, administrative, and physical safeguards designed to protect personal information from unauthorized access, use, or disclosure. However, no security measures are perfect or impenetrable, and we cannot guarantee absolute security.

14. International Transfers

Our Services are operated in the United States. If you access the Services from outside the United States, your information may be transferred to, stored, and processed in the United States or other countries where our service providers are located. Those countries may have data protection laws that are different from those in your country.

15. Third-Party Websites and Services

Our Services may contain links to third-party websites or services that are not owned or controlled by SALT. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites or services that you visit.

16. Contact Us

If you have any questions or concerns about this Privacy Policy or our privacy practices, or if you would like to make a privacy request, please contact us at:

Email: info@saltoptics.com